Groomax is the Official Partner of Gummy Professional in Pakistan — bringing one of Europe's most trusted professional grooming brands directly to the Pakistani market. Gummy Professional has spent over four decades earning its reputation on the shelves of barbershops, in the kits of stylists, and in the daily routines of men who take their appearance seriously. Through Groomax, that same standard is now available in Pakistan — no compromise, no imitation. The real thing
Who We Are
Groomax was established with one clear purpose: to bring professional-grade grooming products to every man in Pakistan
As the exclusive authorized partner and importer of Gummy Professional, Türkiye, Groomax brings the brand’s original, 100% imported products directly to Pakistan. Every Gummy Professional product available through Groomax is manufactured in Türkiye, sourced directly from the brand, and officially brought into Pakistan—ensuring the authenticity, quality, and craftsmanship Gummy Professional is known for worldwide
Groomax does not manufacture Gummy Professional products. We bring them to Pakistan. As the brand’s exclusive authorized distributor, Groomax is the trusted link between Gummy Professional, Türkiye, and Pakistani consumers
About Gummy Professional
Born from Fonex Cosmetics in Turkey — a manufacturer with decades of formulation expertise — Gummy Professional was built not in a boardroom, but on the feedback of real barbers and stylists. From the hold of a wax under heat and humidity, to the clean washout of a gel, to what actually feels right on the scalp: Gummy listened, refined, and kept improving
That approach turned Gummy into one of Europe’s most respected men’s grooming brands — now sold in over 100 countries. From Istanbul to Brooklyn, Gummy products sit on the shelves where serious grooming gets done
Following its strong success across the GCC, Gummy Professional is now expanding into Pakistan. And through Groomax, that same professional grooming legacy is now officially here
What We Offer
We carry the full range of Gummy Professional products, covering every step of the modern man's grooming routine — whether you're a professional in the chair or building your personal shelf at home.
Hair Styling — waxes, gels, sprays, clays, and powders for every hold level and finish.
Beard & Shaving — grooming essentials for conditioning, shaping, and achieving a clean, sharp finish.
Facial Care — skincare for healthy skin, bump repair, and post-shave recovery.
Hair Treatment — shampoos, conditioners, and relaxers that maintain and restore hair over time.
Every product is formulated to perform — no flaking, no buildup, no shortcuts.
Why Groomax
Pakistan deserves access to the same quality that barbers and men across Europe have relied on for decades. That's why Groomax exists — to close that gap, and to do it properly. As the official partner, we ensure every product is authentic, every order is fulfilled with care, and every customer experience reflects the premium standard that Gummy Professional represents globally.
We are building something for the long term — a trusted grooming destination that the Pakistani market can depend on. No gimmicks. No counterfeits. Just performance, proven over twenty years, now available here
Welcome to Groomax
If you're a barber looking for a professional-grade range you can trust behind the chair — or a man who simply wants his grooming routine to work — you're in the right place. Groomax is your official gateway to Gummy Professional in Pakistan. We hope our products earn a permanent spot in your kit